Real Estate Capital built for you

Leverage our Marketplace tools to efficiently raise capital online.

If you're still raising capital with phone calls, dinner meetings and client events, step into the digital age and see how our Marketplace tools can revolutionize the way you run your business.

How to raise capital online

1. Submit application

Learn more about how our marketplace works, submit your application for consideration and see if you qualify to host your projects on RealCrowd

2. Grow your investor base

Actively market your real estate investment to RealCrowd’s network of 25,000+ investors

3. Do more deals

Spend less time selling your offering to investors and get back to doing what you do best. Live that #DoMoreDeals life

Why raise capital online?

The old days of raising capital offline from a small pool of investors has passed. Today’s modern investor wants to see information at their fingertips, on their terms and in a format that works for them. Leverage our online marketplace to reach thousands of prospective investors for your next real estate investment!

Minimum Qualifications

At least $50MM of transaction value
10+ years of principal experience


At least $100MM of transaction value
7.5+ years of principal experience
Additional Requirements
Primary Engagement

Sponsor must be primarily engaged as a Real Estate Sponsor.

Property Types Excluded

Raw land, & land owned in a fund, Individual for-sale Single Family Residential, Manufactured Housing not owned in a Fund or part of a portfolio, Properties where Cannabis/Marijuana is the primary use, Multifamily 4 units or below, Gas Stations.

Co-Sponsorship Offerings

Majority owner of the GP must be an approved Sponsors. If a Co-Sponsor Partnership is 50/50 both Sponsors must be approved individually.

Active Principal Experience

Gaps in experience are not counted towards the total years of experience.

Combined Years of Experience

One Principal must have a minimum of 5 Years of True Principal Experience.

Executive Experience

In excess of the minimum five years of Principal experience, 50% of Executive Experience can be credited towards the minimum.


A General Partner or Managing Member of the Sponsorship entity that has cash equity at risk in the ownership of the project and has an active role in the execution of the business plan. In many cases, the Principal will sign on the debt and take on recourse.

Principal Experience

Number of years an individual has spent executing investments in a Principal capacity.

Cost Basis

The actual costs to acquire, improve and/or stabilize a property. Costs typically included in Cost Basis include acquisition price, acquisition costs, capital expenditures, development hard and soft costs, interest carrying costs, tenant improvements and leasing commissions.

Volume of Track Record

Based on the Cost Basis for Current Assets and Disposition Value for Historical Assets

See additional details

Introducing A Simple Way To Put Your Next Deal In Front Of RIAs

Access Capital From The Clients of Registered Investment Advisors ("RIAs")

Are you interested in raising equity from the client bases of RIA Firms?

Our sister company, ReAllocate, has established partnerships with leading RIAs whose clients may be interested in your next deal.

Schedule a call to learn more.

Simple Pricing That Values A Long-Term Partnership


Base listing fee
Per investor processing fee
$10,000 or less
Minimum investment amount
Learn More
Per investor processing fee
$25,000 or less
Minimum investment amount
Learn More
More Deals.
More Savings.
2nd Deal
3rd + Deal
Per investor processing fee
$50,000 or less
Minimum investment amount
Learn More
More Deals.
More Savings.
2nd Deal
3rd + Deal
Per investor processing fee
Minimum investment amount
Learn More
More Deals.
More Savings.
2nd Deal
3rd + Deal

Case Studies

Presidium Group
Raised $7.04 million in 3 weeks.
Learn More
The O’Donnell Group
Raised $25.36 million between multiple offerings.
Learn More
Origin Investments
Raised $8.43 Million for Fund III.
Learn More
Broadmark Capital
Raised $23.7 million combined between two funds.
Learn More

Frequently Asked Questions

1. What is required to use RealCrowd?

RealCrowd was built to provide accredited investors access to high quality, experienced owners and operators of commercial and multifamily real estate. We evaluate all potential Sponsors by the same criteria which can be found here, — Minimum Qualifications. All Sponsors must meet these requirements.

2. How do I apply to be an approved Sponsor on RealCrowd?

First, review the Sponsor Criteria to confirm you meet the requirements. If you do, then email our Real Estate team to arrange a call, — You will be required to complete a two-page application and supply a full real estate schedule of both the current portfolio and all sold properties.

3. How much time does the Sponsor approval process take?

The time required varies based on the completeness of the information supplied and the amount of research required to verify that information. Our goal is to complete the process within five to seven business days.

4. What is the cost to submit a Sponsor application?

There is no cost associated with the Sponsor application.

5. How does RealCrowd underwrite, then approve or reject an offering?

RealCrowd does not, and cannot, approve or reject any offering. Once we have approved a Sponsor, they then have access to our marketplace to conduct a Regulation D 506(c) of an allowable product type.

6. How is RealCrowd compensated?

RealCrowd is compensated through an on-boarding fee for each offering as well as a per investor administration fee for each investor that commits to the offering and executes documents. A schedule of these costs can be found here.

7. How does RealCrowd structure an offering and what documents are used?

All offerings on RealCrowd are made by the Sponsors, not by RealCrowd. All terms of the offering, including financial and operations terms, are determined by the Sponsor and the offering documents are prepared by them along with their legal counsel.

8. How long does it take to launch an offering and what is the process?

A Sponsor must be an approved Sponsor before starting the on-boarding process. If an approved Sponsor has a new offering, then these steps are followed:

1. The Sponsor completes two web-based onboarding forms. One form provides information on the offering and the other form provides updated, current information on the sponsorship.

2. Along with these forms the Sponsor provides offering documents, marketing materials, financial models, photos and any additional information for potential investors to review.

3. Once RealCrowd has received a complete set of onboarding forms, supporting documentation and a signed Platform Agreement we will build a draft of the offering page.

4. Upon completion of the draft offering page we will review all documents to ensure that the terms of the offering are accurately conveyed on the offering page.

5. A list of all remaining questions, items needing clarification, and a copy of the offering page will then be sent to the Sponsor for review and response.

6. The final offering page will then be launched into the marketplace once all edits have been made.

Our goal is complete this process in five to seven business days but the timing is dependent upon the completeness and availability of information and the responsiveness to questions.

9. How long will it take to raise the equity and how much can I raise?

Accredited Investors that invest through RealCrowd each make their own decision whether to invest or not invest in any particular offering. Their investment decisions are based on many variables including their personal situation, Sponsorship, property type, location, hold period, offering terms, and other factors. It is important to understand that the results of any offering, both the timing to raise the equity and the dollar amounts raised, are based upon the market demand for that offering.

10. What type of offering performs the best?

Accredited Investors that invest through RealCrowd each have their own unique investment goals. For example, some investors have a higher risk tolerance and seek out only Value-Add or Opportunistic properties and other investors with a lower risk tolerance are seeking capital preservation and cashflow and invest only in Core properties. Given the diversity found in RealCrowd investors there is not one profile of offering that performs best.

11. How does a Sponsor typically work with RealCrowd?

RealCrowd most often works with Sponsors who are syndicating equity from their existing base of investors and are making an offering on RealCrowd in order to augment their equity raising process and to develop new direct relationships with Accredited Investors.

12. What is your “sweet spot”? What is the average raise per offering?

RealCrowd’s goal is to work with high-quality, experienced Sponsors regardless of property type or market and does not, nor cannot, target certain property types. Since Sponsors get not only equity for their offering, but also a direct, unrestricted relationship with each investor they can choose to conduct a wide range of offering amounts. Recent property offerings have reached $8MM and fund offerings have reached $26MM.

13. Who is RealCrowd?

RealCrowd was formed in 2012 and we completed our first offering in 2013. Since then RealCrowd has completed over 240 offerings for both properties and funds and investors have invested over $300MM through our platform.

14. How many investors are reviewing offerings on RealCrowd?

Over 25,000 potential investors receive and review offerings from RealCrowd.

15. What makes RealCrowd different than your competitors?

RealCrowd is the only true “Direct” commercial and multifamily real estate crowdfunding platform. All Sponsors that use RealCrowd get a direct relationship with each and every accredited investor that chooses to invest in their offering. The long term value provided to RealCrowd Sponsors is the ability to raise equity from these investors for any future offering without restrictions or further compensation to RealCrowd.

Trusted by Managers

“Everyone at RealCrowd made the onboarding experience as smooth as possible. We chose RealCrowd because of their ability to think outside the box and allow us to communicate with all LP’s directly after raise.”
Curtis Edwards
VP, Investor Relations
BAM Capital
"RealCrowd was a great addition to our platform, as it exposed us to a large pool of active accredited investors, and brought a technology platform that made the deal flow seamless."
Michael Procopio
VP, Development
The Procopio Companies
”The RealCrowd team is extremely responsive and they take an approach that makes you feel that they are member of your team pushing toward a common goal, this support is our favorite part about the RealCrowd team.”
Mark Campbell
President & CEO
South Western Property
“RealCrowd helped make a meaningful difference in reducing the time to complete our capital raise and by adding new investors to our family.”
Jonathan Rolwing
VP, Acquisitions
Broder & Sachse

Schedule A Call

Learn more about how you can raise equity online and grow your accredited investor base.
Brandon Banks
VP of Real Estate
Nick Baldi
VP of Real Estate