What HNW Investors Are Looking For In Your Real Estate Deals

Want to learn how to further optimize your equity raise with HNW investors?

Schedule a free call with VP of Real Estate, Kris Jones, today to go over the results of our investor survey!

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3 Keys Investors Look For With Real Estate Investments
Is Your Deal In The Right Market?
Investors were clear, having your deal in the right market is one of the primary things they look for.
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Will Your Structure Help Me Achieve My Goals?
Know what investor goals are when investing in real estate, and promote your success, by helping investors achieve their success.
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Are We On The Same Team?
More than anything, investors want you to feel like they are on the same team as you. What's your game plan to show that interests are aligned?
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What Makes RealCrowd Different?
Education, Transparency, and Efficiency.
1. Education
RealCrowd hosts one of the most successful real estate investing podcasts and has been in the Top 100 financial podcasts on iTunes. Our episodes are the foundation for RealCrowd University, an industry leading email-based education program for our subscribers to provide a foundational layer of knowledge for those interested in investing in commercial real estate. Our podcast episodes are even being used at multiple Universities in the US as required listening for coursework. This underscores our emphasis on helping our investors become better investors and understand how to look at the asset class and goes beyond just providing a marketplace to access the deals.
2. Transparency
Our approach to diligence has always been on finding the best in class managers, running a deep process on them and then providing our platform for them to change how they are able to raise capital. Our approval process starts with a standardized application form to gather all relevant information about the operating company, its principals and general information about the company. We ask for disclosures on any litigations, bankruptcies, foreclosures, losses on past investments, their due diligence process for acquisitions, typical investment structure, their coinvestment amounts, whether they typically have net skin in the game after their fees etc. In addition we require a comprehensive track record of their current and prior owned assets.

Once we have gathered all of the relevant information, we will perform our own background checks on all principals, operating companies, both of their current sponsorship entity and past, using Thomson Reuters CLEAR among other sources both proprietary and public. Background checks will uncover prior litigations, foreclosures, short sales, bankruptcies, known associations with any individuals on global sanctions lists etc. From there we will cross reference with any of the items disclosed in the initial application where material differences are grounds for immediate rejection. We check for 12 specific areas within the report and will research and verify any discrepancies.
3. Efficiency
All of the information that an investor requires is made available on our offering pages, including financials, summaries of why the Sponsor likes the deal, all of the pertinent information to understand the background of the Sponsor, their operations and track record of historical performance, their offering documents including their subscription agreement, PPM and financials, our Sponsor Due Diligence tab and report including any supplemental information and a messaging platform for the investor to request information directly from the Sponsor.
Learn How To Optimize Your Raise With HNW Investors
Our Experience
Over 15,000
have been Educated
Through The RealCrowd Podcast and RealCrowd University, RealCrowd has made educating investors a key focus so that you are able to interact with a well-informed investor base.
Over 50
of Industry
The founders and executive team of RealCrowd have over 50 years of direct real estate experience, spanning hundreds of transactions in markets across the US and with the country’s leading real estate managers.
$5 Billion

of Transactions
RealCrowd is an industry leading direct investment marketplace that has featured over $5 billion of real estate opportunities since its founding in 2013.
$250 Million
RealCrowd is one of the most active direct investment marketplaces with over $250 million in equity raised from HNW investors.
Our People
Real Estate Team
Investor Team
Adam Hooper
CEO, Co-Founder
Having founded two national platforms for brokerage, consulting and joint venture equity investments, Adam has worked on over $1 billion of real estate transactions with a wide spectrum of real estate professionals, sponsors, lenders, investors, developers and institutional clients. His experience led him to conclude that current real estate practices are rife with inefficiencies and in need of a major technological overhaul.

As CEO, he leads the day-to-day charge of growing the platform and ensuring its position as the premier solution in the industry.
Brandon Banks
VP of Real Estate
Brandon Banks has over 13 years of professional real estate investment experience and was formerly a Partner at a leading capital markets firm before joining the RealCrowd team. He has been involved in over $1 billion of investment real estate transactions.
Kris Jones
VP of Real Estate
Kris Jones has worked throughout the commercial and multifamily real estate industries.  His experience includes managing the acquisition and financing of over $500MM of multifamily properties for an owner and developer in Southern California and working as a Partner in a leading capital market firm that closed over $1 billion in commercial sale and financing transactions per year.
Tyler Stewart
VP of Investor Relations
Tyler Stewart has over a decade of investment experience and has been a part of over $5 billion in real estate transactions throughout his career.

An educator at heart, Tyler has used both his experience as an investor and in commercial real estate to spearhead two nationally recognized real estate educational platforms: RealCrowd University and The RealCrowd Podcast. These educational platforms were built to give investors the tools they need to make smarter real estate decisions.
Erika Conley
Director of Operations
Erika Conley serves as the Director of Operations handling everything from the client and manager onboarding through to document execution and ongoing reporting. She understands the needs of all stakeholders and works to ensure a seamless process for all. Erika truly is the glue that holds it all together!
Case Studies
Schedule Call
Want to learn how to further optimize your equity raise with HNW Investors? Schedule a call with Kris today!
Have Questions?
(800) 286-1602
Brandon Banks
VP of Real Estate
Have Questions?
(888) 846-6555
Tyler Stewart
Head of Investor Relations
Have Questions?
(800) 286-1602
Kris Jones
VP of Real Estate

RealCrowd is not a broker-dealer and does not solicit investors, engage in any negotiations regarding potential investments, or participate in the sale or purchase of any securities or otherwise effect transactions in securities. RealCrowd receives no commissions or transaction-based compensation in connection with the purchase or sale of securities through this website but may receive fixed fees for services. RealCrowd takes no part in the negotiation or execution of transactions for the purchase or sale of securities and at no time has possession of or access to funds or securities. Any sale or purchase of securities is in the sole discretion of, and is conducted directly between, the issuer and the prospective investor. All information regarding potential investment opportunities is prepared solely by the issuer, and such issuer is solely responsible for the accuracy of all such statements. RealCrowd has not independently verified any such information.

By accessing this site and any pages thereof, you agree to be bound by its Terms of Use. This website is only suitable, intended and available for accredited investors who are members of RealCrowd and familiar with and willing to accept the risks associated with private investments.  Use of this website does not constitute an offer by RealCrowd or Adviser to sell, solicit or make an offer to buy any investment interest and except for [internet-only] advisory services offered by Adviser to Clients, RealCrowd does not give or offer any business advice, investment advice, tax or legal advice to anyone using this website or the services as defined in the Terms of Use. All prospective investors must certify that they are accredited investors, do not have an immediate need for their funds in this type of illiquid investment, and must acknowledge that they have received and read all investment terms. Direct and indirect purchase of real property involves significant risks, including market risks, risk related to sale of land and risks specific to a given property. There is a potential for loss of part or ALL of an investor’s investment capital.